SalonInteractive Founder JimBowers andthe compa-ny’s management team draftedamanifestoafew years agothatstatedtheir “commitmenttoelevating thesalon industry by responsiblycollectingand managing aggre-gate keyindustr ymetrics through, andin partnership with,our PointofSale(POS) partners.” Theindustryonlineretailing platform’s aimistoelevate the salonexperiencewithresponsible data governance,ethi-cal practicesand collaborativeefforts.In turn,theyare offer-ing KIM—KeyIndustryMetrics—thataid salons,distributors and manufacturersinunderstanding trends andeconomic cycles that sparkneededinnovationinthe beauty space. KIM s AverageSalon Revenue Meet By partneringwithnumeroussalon software companies, SalonInteractive pledgestoresponsibly collectand manage data,thendevelop andshare KeyIndustryMetrics with theindustry. tion with partners to suppor tsalon owners,empower-ingthemtomakeinformeddecisions abouttheir data. Collaborationi satthe hear tofSalonInteractive’smis-sion,and they actively seek partnerships with industry experts, regulatory bodies andstakeholder stocollec-tively driveinnovationwhile upholdingethical data practices. They believei nempoweringbrands, distrib-utors, technology partners,salon owners andindepen-dent stylists throug haccessibleand insightful metrics. COLLABORATIONFOR INNOVATION SalonInteractive believes thekey is to compileindustry metric sacrossmultipleplatforms,wit hcareful consid-erationofrepresentation. This approach sparks true innovation, drives successfor theprofessiona lbeauty spaceand ultimately improves business outcomes for stylists andsalons. WHY IS DATA IMPORTANT? KIMReport: Average SalonRevenue SalonInteractive invitesindustr yleaders from all segments of theindustr ytooversee andhelpguide its data stewardship. ETHICS BOARD Thecompany ensuresthe confidentiality,integrity andavail-abilityofthe industry metricstheycollect.“We arecommitted to sharingthese metrics, withoutbias, andtheywillbeavail-able to everyone interested in participating,”Bowerssays. INDUSTRY METRIC STEWARDSHIP Unique Visits SalonInteractive prioritizesdatasecurit ythrough various approaches to ensure that access to sensitivedatais controlled by followingadefinedInformation Securi-ty Policy.The companyusesauthenticationtools and techniques to ensure securit yofsensitive data,and they closelycontrol andmonitor thesystems storingthe data. Thecompany also conducts regularpenetrationtesting to identify potentialsecurit yrisks. SECURITY FIRST KIMReport: Unique Visits SALONTODAY is partnering with SalonInterac-tive to releasethe insights of this data collection in regula rintervals.These first twodat apoint sshows thenumberofuniquevisit sand theaverage revenue salons received comparingthe first si xmonth sof2023 to thefirstsix months of 2024.Visit salontoday.com andsig nupfor ou rnewsletters to seeadditiona ldata points in thefuture. Thecompany is committedtofostering awareness aboutdat aprivac yand governance.Theyfeeliti sim-perative to provideeducational resource si ncollabora-EDUCATIONAND AWARENESS 42 salontoday.com FALL 2024
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